September 2011
Intermediate to advanced
1008 pages
24h 27m
English
Content preview from Microsoft Dynamics CRM 2011 Unleashed
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Marketing
One of the most requested features of any CRM is marketing capabilities. Marketing is the component that is most closely tied with lead and opportunity generation and conversion, as well as selling new or enhanced services to existing customers. When you think about working with your CRM, marketing should be an area that ties to all other aspects.
It is also important to consider marketing as not just a sales tool. Although the goal of most companies is to sell products and services, not every marketing effort is directly related to that end. Consider company sponsorship at various events, as well as e-mails to customers announcing the addition of a new VP of Development and/or offices at a company. The sponsorship and announcement ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.