September 2011
Intermediate to advanced
1008 pages
24h 27m
English
One of the most requested features of any CRM is marketing capabilities. Marketing is the component that is most closely tied with lead and opportunity generation and conversion, as well as selling new or enhanced services to existing customers. When you think about working with your CRM, marketing should be an area that ties to all other aspects.
It is also important to consider marketing as not just a sales tool. Although the goal of most companies is to sell products and services, not every marketing effort is directly related to that end. Consider company sponsorship at various events, as well as e-mails to customers announcing the addition of a new VP of Development and/or offices at a company. The sponsorship and announcement ...