September 2011
Intermediate to advanced
1008 pages
24h 27m
English
Businesses need access to data without having to wait. Salespeople need to be able to quickly tell prospective clients about material costs and delivery dates associated with an order. Instead of saying, “I’ll send that to you in an e-mail when I have it all together,” salespeople need to be able to say, “I’ll have that in just a minute.” Otherwise, clients will have already called a competitor, who likely will be able to tell them what they want to know while on the phone.
The ability to empower salespeople with trending and forecasting based on their customers’ previous transactions is no longer an optional or nice-to-have consideration. It is required, and businesses that fail to anticipate the demands ...