January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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11.4 参考資料
285
近年、エクスペリエンスマップでは「購入の決断」に焦点を当てない傾向
が強まっており、これがカスタマージャーニーマップとの重要な違いになっ
ています。「購入」も体験の一部ではありますが、必ずしもそれに焦点を当
てないということです。
表11-1に、2章で概説した基本の枠組みを使ってエクスペリエンスマップ
を定義しようとする場合の主な切り口をまとめてみました。
11.4
参考資料
“Adaptive Path's Guide to Experience Mapping” (2013) http://
mappingexperiences.com（邦訳：https://www.slideshare.net/
kazumichisakata/adaptive-paths-guidetoexperiencemappingjpn）
2章の「参考資料」の項でも紹介しましたが、UX専門のコンサルティン
グ会社アダプティブパス社のデザイナーたちがまとめたエクスペリエン
スマッピングの優れた手引きで、PDF版を無料ダウンロードできます。
小冊子ではありますが、マッピングのプロセスを最初から最後まで解説
しており、この手法の初心者にも、単に実質的な概説が必要という人に
も大変有用です。
Lance Bettencourt and Anthony W. Ulwick, “The Customer-Centered Innovation
Map” Harvard Business Review (May ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.