January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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10.4 参考資料
263
表10-1に、2章で概説した枠組みを使ってCJMを定義しようとする場合
の主な切り口をまとめてみました。
10.4
参考資料
David Court et al., “The Consumer Decision Journey” McKinsey Quarterly (Jun
2009) http://www.mckinsey.com/business-functions/marketing-and-sales/
our-insights/the-consumer-decision-journey
マッキンゼー・アンド・カンパニーのビジネス論文誌『マッキンゼー
クォータリー』に掲載された記事。マッキンゼーの研究員たちが世界規
模の広範な調査を行って生み出した顧客の購入意思決定の新たなモデル
（従来のファネル型モデルに取って代わる円形のモデル）を提案してい
ます。また、マッキンゼーのCMOデイヴィッド・エデルマンの詳細な
記事「Branding in the Digital Age: You're Spending Your Money in All
the Wrong Places」Harvard Business Review、2010年12月号（https://
hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-
money-in-all-the-wrong-places）も参考になります。
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.