January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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CASE STUDY
133
SONOSは家庭用ワイヤレスオーディオ製品の分野で業界を牽引する
メーカーです。そんなSONOSのシステムのサービスを顧客目線で描くと、
「スピーカーを宅内Wi-Fiに接続し、スマートフォンやタブレット、PCで
操作して音楽を楽しむ」というごくシンプルな図式になります。
専用のアプリを使えば、複数のストリーミング音楽サービスを利用す
ることも、複数の部屋で音楽を流すことも、複数の人が利用することも
可能です。以上はどれも、このサービスに不可欠な要素ではありますが、
ユーザーにとって最大の関心事は「音楽を流して楽しむこと」です。そこ
でアラインメントダイアグラムを制作し、ユーザーがSONOSのシステム
を使って「音楽を楽しむ」際の複雑な状況を可視化し、再検討しようとい
うことになりました。
つまり、ユーザーが音楽の収集、選別、共
キュレーション
有をする際の状況や方法を
ダイアグラムで表そうとしたわけですが、それにはまず、ユーザーが弊
社のワイヤレスネットワーク・オーディオシステムをなぜ、どのように
使うのかを把握する必要がありました。そこでこのシステムを使ってい
る10軒の家庭を対象にして2週間にわたる詳細なインタビューを行いま
した。
まず遠隔調査を行いました。テレビ会議ソフトウェアとウェブカメラを
使って、この調査の協力ユーザーが実際にSONOSアプリをスマートフォ
ンでどのように使っているかを見せてもらったのです。なお、遠隔調査
の最中に同席できなかった関係者に見せるため ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.