January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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3.2 戦略の可視化
67
た視点で検討することができます。複数の目標の関係が明示されるため、ど
の部署でも自分たちの業務が全社レベルの戦略にどう組み込まれているのか
を把握できるのです。
3.2.2
戦略キャンバス
アラインメントダイアグラムを補完するツールの2番目は戦略キャンバス
です。戦略キャンバスは既存の戦略を診断して代替案を案出するための視覚
系のツールです。いずれもINSEAD（欧州経営大学院）の教授である W・チャ
ン・キムとレネ・モボリュニュが2000年前後に共同で考案し、やがて世界
的ベストセラーとなる著書『Blue Ocean Strategy』（邦訳『ブルー・オーシャ
ン戦略』ランダムハウス講談社、2005年）で提唱しました。図3-13 はサウス
ウエスト航空による応用例です。
横軸には主な競争要因が並んでいます。いずれも顧客価値の生まれ得る局
面であり、企業が競争を展開する領域です。縦軸は要因ごとに見た対象企業
のパフォーマンスの良し悪しで、質が「低い」から「高い」までの尺度でマッ
ピングされています。このグラフを使えば、自社と他の対象企業の価値創出
状況を視覚的に比較することができます。
戦略キャンバスは、前述のキムとモボリュニュの「ブルー・オーシャン戦
略」を実践するための分析ツールです。キムとモボリュニュによると、競争
の激しい既存の市場は血で血を洗う「赤
レッドオーシャン
い海」なのだそうです。参入企業が
増えて競争が激化し、一社当たりの市場シェアが縮小するにつれて、海の水
は血で真っ赤に染まっていきます。 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.