January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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222
8
章
将来のエクスペリエンスの構想
8.4
参考資料
Donna Lichaw, “The User's Journey: Storymapping Products That People
Love” (Rosenfeld Media, 2016)（邦訳『ストーリーマッピングをはじめよう』
ビー・エヌ・エヌ新社、2016年）
ダナ・リシャウはストーリーラインに関する著作と教育で実績を重ねて
きたデジタル製品のストラテジストで、この本は年月をかけて開発した
ストーリーラインの手法の解説書です（ほかにもUXMatters.comに掲載
された記事など、リシャウが発表した情報がオンラインで入手可能で
す）。同書の修正点や追加情報はRosenfeld Mediaのウェブサイトにあ
る同書のページ（http://rosenfeldmedia.com/books/storylines/）を参
照してください。
Jeff Patton, “User Story Mapping” (O'Reilly, 2013)（邦訳『ユーザーストー
リーマッピング』オライリー・ジャパン、2015年）
ユーザーストーリーマッピングの手法を開発したパットンが、その手順
を詳細に説明しています。ツボを外さない、よく書けた本です。後半の
章にリーンなアプローチによる実証の詳細な解説があります。
John Pruitt and Tamara Adlin, “The Persona Lifecycle: Keeping People in
Mind Throughout Product Design” (Morgan Kaufmann, 2006)（邦訳『ペル
ソナ戦略──マーケティング、製品開発、デザインを顧客志向にする』ダ
イヤモンド社、2007 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.