January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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72
3
章
戦略的洞察の可視化
3.2.4
ビジネスモデルキャンバス
アラインメントダイアグラムを補完するツールの4番目はビジネスモデル
キャンバスです。これは、企業経営者や関係者がさまざまなビジネスモデル
を視覚的、直感的に理解しようとする際に威力を発揮する戦略管理ツールで
す。開発者は米国の起業家・講演者のアレクサンダー・オスターワルダーで
す。著書『Business Model Generation』（Wiley, 2010）（邦訳『ビジネスモデル・
ジェネレーション』翔泳社、2012年）で紹介、提唱して以来、世界中でさか
んに活用されています。
このツールの全体を構成する9つのブロックは、いずれもビジネスモデル
の主要な要素で、その配置にはしかるべき根拠があります（図3-17）。右半
分の各ブロックは全体で「顧
フロントステージ
客接点」と呼ばれ、どれも市場向けの局面です。
左半分の各ブロックは全体で「経
バックステージ
営基盤」と呼ばれ、内部業務プロセスに関
わる局面です（中央の「価値提案」は、「顧客接点」にも「経営基盤」にも関わ
ります）。書き込みをした付箋を貼ることのできる画
キャンバス
布の視覚的要素の強い
フォーマットには模索や探求を促す効果があります。進むべき方向を決める
前に候補をすばやく比較評価できます。独創的な経営判断ができるのです。
図3-18の例を見てください。米化学工業メーカー、ダウコーニング社の
シリコン販売事業部「ザイアメター」のビジネスモデルを、親会社ダウコー
ニング社のものと比較しつつ可視化したものです ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.