January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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参考資料
Thomas Reynolds and Jonathan Gutman, “Laddering theory, Method,
Analysis, and Interpretation”Journal of Advertising Research (1988) https://
is.muni.cz/el/1456/jaro2013/MPH_MVPS/39278324/LadderingTheoy_
original.pdf
ラダリング法の主な提唱者であるトマス・レイノルズとジョナサン・
ガットマンが執筆した初期の記事。ガットマンがその2、3年前に概説
済みの、目標と実現方法による分析法をベースにし、具体例を多用しな
がらラダリングの手法を詳しく解説しています。ラダリング法では概し
てエビデンスに立脚して結論を下します。
Indi Young, “Mental Models” (Rosenfeld Media, 2008)（邦訳『メンタルモデル
―
ユーザーへの共感から生まれるUXデザイン戦略』丸善出版、2014 年）
2000年代初頭にメンタルモデルを図示するための手法を開発したイン
ディ・ヤングが、その手法を詳細かつ段階を追ってていねいに解説して
いる本です。メンタルモデルダイアグラムの制作・活用プロジェクトに
関心のある人の必携書です。
Indi Young, “Try the ‘Lightning Quick' Mental Model Method” Indi Young ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.