January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
260
10
章
カスタマージャーニーマップ
ただ、これとは違う新たなモデルを提案している人々もいます。たとえば
マッキンゼー・アンド・カンパニーの複数の研究員が顧客意思決定ジャー
ニーを提唱しています
*
。消費者は製品やサービスについて事前に調べ、購入
する方法を現在もどんどん変えつつある、とくにオンラインで事前の調査と
* David Court et al., “The Consumer Decision Journey,” McKinsey Quarterly (Jun 2009) お
よびDavid C. Edelman, “Branding in the Digital Age: You're Spending Your Money in All
the Wrong Places,” Harvard Business Review (Dec 2010) を参照。
比較を行う率がかつてなく高まっている、というのです（こうした変化につ
いては2章の補足記事「ZMoT」も参考にしてください）。
上記の新たに提案された意思決定モデルを図10-10に示します。
このモデルの円形の配置は、「消費者が意思決定のプロセスをどう体験し
ているか」を再検討するべき時が来ていることを示唆しています。消費者が
強い影響力をもつようになった現代において、消費者の意思決定のプロセス
は円形になってきたのです。ある消費者の購入後の体験が、次の消費者の評
価尺度となります。このモデルでは、消費者が群
むれ
をなして入っていく「漏斗 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.