January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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Case Study 9 in Design for Services by Anna Meroni and Daniela Sangiorgi (Gower, 2011).
Spengler, Christoph, Werner Wirth and Renzo Sigrist, “360° Touchpoint Management–How
important is Twitter for our brand?” Marketing Review St. Gallen (Feb 2010) http://www.
accelerom.com/en/wp-content/uploads/2012/10/2010_Marketing-Review_360-degree-
Touchpoint-Management.pdf
Sterling, Bruce, “Cloudwash: The Berg Cloud-Connected Washing Machine” Wired (Feb,
2014)
Stickdorn, Marc and Jakob Schneider, “This is Service Design Thinking: Basics-Tools-Cases”
(BIS Publishers, 2012)（邦訳『THIS IS SERVICE DESIGN THINKING. Basics - Tools - Cases――領
域横断的アプローチによるビジネスモデルの設計』ビー・エヌ・エヌ新社、2013 年）
Tate, Tyler, “Cross-Channel Blueprints: A tool for modern IA” Tyler Tate blog
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.