January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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6.3 情報のデザイン
155
に収録されているアイコンやピクトグラムは、パブリックドメインのものも
あれば、クリエイティブコモンズに登録されているものもあり、誰でも無料
ダウンロードや商用利用が可能です。ダイアグラムに一貫性をもたせるため
大いに活用したい便利なリソースです。
6.3.3
視覚的階層
ダイアグラムに記載される情報の重要度には差があるものです。そうした
状況で、対象となる体験を的確に把握できるよう助けるのが「視覚的階層」
です。
視覚的階層の具体的な手法には、正確な配置と関連付けによる視覚的ス
トーリーの創出（図 6-13a）、大きさや太さによる強調（図 6-13b）、レイヤを
利用した表示（図 6-13c）、不要な視覚的要素（チャートジャンク）の排除（図
6-13d）などがあります。
6.3.4
ダイアグラムの最終デザインの例
図6-14aは、図6-7で紹介したプロトタイプを叩き台にして制作した最終
デザインです（図6-14bは日本語版）。制作はクロスメディア分析が専門の
米ジグナルラブズ社のデザイン部長ヘニー・ファロウ。タイポグラフィ、グ
ラフィック要素、視覚的階層の技法を総動員して作り上げたものです。
タイポグラフィ
このダイアグラムで使っているフォントは字幅も文字間隔も狭い
FrutigerとFrutiger Condensedです。テキストの文字の太さは総じて均
一です。
す
オールキャップス
べて大文字は各列のヘッダに用いてあります。目的はこのヘッダを強
調し、他のテキストと差別化することです。 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.