January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
4.3 方向づけ
93
6.
もちろん共同でペルソナを作成してもかまいません。他のメンバーと
一緒に作れば、そのペルソナが「知識の共有」を想起させる存在となる
はずです。
プロトペルソナ
正式なペルソナを作成しようとすると時間がかかるものです。下敷きに
できる既存のペルソナがない、あるいは（時間や人員などの点で）作成
する余裕がない、といった場合には、プロトペルソナを利用するのもひとつ
の手でしょう。この「プロトペルソナ」という用語を編み出したのは『Lean
UX』（邦訳『Lean UX：リーン思考によるユーザエクスペリエンス・デザイン』
オライリー・ジャパン、2013年）の著者ジェフ・ゴーセルフで、次のように
説明しています。
プロトペルソナとは、一般的なペルソナのいわば「変種」である。一般
的ペルソナとの主たる違いは「プロトペルソナが、ユーザー調査の結果
を下敷きにしたものではない点」だ。プロトペルソナは企業の関係者に
よるブレーンストーミングの産物である
─
自社製品（サービス）を利
用するのはどのような人々で、そのモチベーションは何なのかについ
て（自社分野の専門知識と直観を頼りに）分析し取りまとめるワーク
ショップで生まれてくる
*
。
プロトペルソナは、バリューチェーンの関係者の特徴を記述した、「簡略版
ペルソナ」とも言うべきもので、費用のかかる事前調査が不要です。自社の
* Jeff Gothelf, “Using Proto-Personas for Executive Alignment” UX Magazine ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.