January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
76
3
章
戦略的洞察の可視化
3.3
まとめ
成熟度が増すにつれて近
ストラテジーマイオピア
視眼的戦略しか編み出せなくなる組織は多いもの
です。自社の事業をより広範な視点で見渡すことも、継続的に有意義な価値
を創出する方法を考案することもできなくなってくるのです。一方、成功企
業は、戦略を練るより先にまず顧客のニーズについての洞察を得ようとしま
す。これは既存の多くの業務慣行
─
製品やサービスを従来の販売経路で提
供しようとする業務慣行
─
とは正反対のアプローチです。
組織がしかるべき変身を遂げるためには、従来の戦略創出では見落としが
ちであった「さらなる洞察の源泉」を考慮に入れる必要があります。「顧客が
価値をどう見ているのかを十分に理解しようとする努力」も、そうした「さ
らなる洞察の源泉」のひとつです。そして組織の視野を拡げ、新たな視点を
獲得する上で効果的なのが、種々の可視化の手法です。
まずは「競争」をどう捉えるか、その枠組みを見直す方法について考えて
図3-20 バリュープロポジションキャンバス。アレクサンダー・オスターワルダーとストラテジャイザー社が、
ビジネスモデルキャンバスを補強するツールとして開発した
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.