January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
306
12
章
メンタルモデルダイアグラム
の活動同士の関係を示せます。その上でラダリング法を応用すれば高次の目
標やニーズを浮き彫りにできます。
12.3
メンタルモデルダイアグラムの
構成要素
この本の第Ⅲ部で紹介しているもののうち、メンタルモデルダイアグラム
は階層状のダイアグラムの原型だと言えます。インディ・ヤングは独創的な
著書『Mental Models』の中で、このダイアグラムを制作する手順や現場で活
用する方法を、段階を追ってていねいに解説しています。
大まかに言って、メンタルモデルダイアグラムはラダリング法の発想を活
かした手法です。つまり現場での調査結果に根差して人の体験のモデルを作
り上げる、ボトムアップのアプローチなのです。
表12-2に、2章で概説した基本の枠組みを使ってメンタルモデルマップを
定義しようとする場合の主な切り口をまとめてみました。
視点
対象の個人が特定のコンテクストの下で、ある目的を達成しようとする際、その人の意識にのぼる思考、感情、指針
構造
階層型
範囲
非常に広く、複 数の人々の多様な視 点を含む
焦点
・個人の振る舞い、推理、信条、価値観
・組 織が対 象の人々に対して行う支 援
利用目的
・人々の考えや感情を理解することで共感をはぐくむ
・人々の振る舞いを深く理解し、それに基づいてイノベーションのチャンスを見つける
・ナビゲーションと高水準の情報アーキテクチャを考案する
・ダイアグラムで把握した人々の考え方を支援できるよう、自社の提供物のフローを改善する
強み
・標準化のた
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.