January 2018
Beginner to intermediate
370 pages
8h 5m
Japanese
Content preview from マッピングエクスペリエンス ―カスタマージャーニー、サービスブループリント、その他ダイアグラムから価値を創る
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
32
2
章
エクスペリエンスマッピングの基本
写真
ー
点と点を結ぶ
1. オフィス
2. リビングルーム
3. 自宅
5. 移動中
ユーザーの主なアクション／意図
タッチ ポ イント
ペルソナ
撮影
デジタルカメラ
携帯電話
パソコン用アプリケーション
ウェブサイト／アプリケーション
ポータブルメディアプレーヤー
印刷媒体
ホームメディアセンター／テレビ
管理 公開／閲覧 共有
図2-6 写真撮影を巡る一連のインタラクションを図示したタッチポイントマトリクス。制作：ジャンルーカ・ブルニョーリ
2.2 タッチポイントの特定
33
図2-6のタッチポイントマトリクスは、イタリアのUXデザイナー、ジャ
ンルーカ・ブルニョーリが「Connecting the Dots of User Experience（ユー
ザーエクスペリエンスの点と点をつなぐ）」と題する記事の中で紹介している
もので、写真を巡るさまざまな活動を表現しています。インタラクションと
発生場所とのつながりを示すことで、ひとつのカスタマージャーニーのタッ
チポイントを巡る文脈を提示できる、というわけです。
ジャンルーカ・ブルニョーリはこのような体
システム
系こそがエクスペリエンスな
のだと考えています。つまり、すべてのタッチポイントと、タッチポイント
間の相互関係との総和がエクスペリエンスなのだとして、次のように書いて ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.