April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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xi
監訳者まえがき
本書はエリック・リースがシリーズ監修する「リーン・シリーズ」第
4
弾の位置
づけとなる『
Cindy Alvarez, Lean Customer Development
：
Building Products Your
Customers Will Buy
』（
O'Reilly Media
）の全訳だ。『
Running Lean
』『
Lean UX
』
『
Lean Analytics
』に続く本書は、リーンなプロセスのなかでも、とりわけ「生身の
人間である顧客との対話を通じて顧客を徹底的に理解することの重要性とその実践
的／具体的なコツ」を掘り下げている。『アントレプレナーの教科書』（翔泳社）『ス
タートアップ・マニュアル』（翔泳社）『リーン・スタートアップ』（日経
BP
）といっ
た先行書で主張され受け入れられたコンセプトを、日々の具体的な実務の中でどう実
践するのかについてのガイドブックである。
「リーンな顧客開発？
はあ？」と思ったあなた。あなたはまったく正しい（笑）。
エリック・リースは顧客開発モデルの創始者であるスティーブン・ブランクの薫陶
を受け、アジャイル開発の方法論と組み合わせて「リーン・スタートアップ」を唱
えたので、そもそも「顧客開発」という言葉の中に「リーン」の意味が組み込まれ
ている。だから「リーンな顧客開発」という言葉は、「本当の真実」とか「無料のギ
フト」と言うのと同じ同義反復である。実はこの点は、わたしたちが原著者のシン
ディ・アルバレスを訪ねて聞いたとき、彼女自身も認めていた（笑） ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.