April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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167
167
7.4 オーディエンス開発型 MVP
7.4
オーディエンス開発型
MVP
オーディエンス開発型
MVP
は顧客開発の文字通りの適用です。すなわち、製品を
開発する前に顧客基盤を開発することです。まず、見込み客のセグメントを明確に
し、次に、これらの顧客が集まり、情報を獲得し、同じ考えを持った人たちと意見交
換をするための場所を構築します。この場所でオーディエンスを観察することで、
オーディエンスがどのようなコンテンツや機能、人々ともっとも熱心に関わっている
のかを測定できます。このデータは、最終的に開発する機能やサービスへの需要の検
証に用いることができます。製品をリリースする準備が整ったら、宣伝や流通を心配
する必要はありません。すでに、どこに行けば見込み客がいるかは、はっきりとわ
かっているからです。
MOZ
†
、
37Signals
、
Mint.com
は、自社製品のリリースに先立って、コミュニティ
を開発するためにブログを活用しました。この
3
社がスケーラブルな製品を発売す
る時点で、すでに製品にすっかり惚れ込んでいる数千人もの顧客がいました。ただ
し、これらのブログが、実際に製品コンセプトの検証に使われたのかどうかは不明で
す（つまり、もし
Mint.com
が
MintLife
ブログで大勢の読者を得ることができなかっ
たとしたら、その個人向けファイナンス製品の開発の取り下げを決定していたのかど
うかまではわかりません）。
オーディエンス開発型
MVP
を検証に用いたさらに明確な例が、最近リリースされ
た
Product ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.