April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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186
8 章 既存顧客がいる場合の顧客開発
に錠の画像とダミーのプライバシーポリシーリンクを追加しました。それ以降、被験
者のフィードバックがネガティブなものからポジティブなものに変わりました。
単独で動作するデモの場合でも、厳しい基準を求める顧客に対処しなければならな
い場合があります。わたしは、
PowerPoint
スライドに
1
点のタイプミスを見つけた
だけで激昂する幹部を見たことがあります。スタートアップの世界ではよく「最初の
バージョンで恥ずかしい思いをしなかったのなら、それはリリースに時間をかけ過ぎ
た証拠だ」という言葉を耳にします。しかし大企業の世界では、最初のバージョンで
恥ずかしい思いをすれば、次のバージョンを提示するチャンスは得られないのです。
十分な時間をかけてスペルチェックし、リンクが切れていないことを確認し、見栄え
を良くしましょう。
8.1.2
魅力的だがフェイク
一方、デモやプロトタイプの見栄えがあまりにも良いと、顧客にすでにその製品が
完成している（あるいは開発過程にある）と錯覚されるリスクが生じます。こうなる
と「その新しいバージョンが出るまで、購入やアップグレードを控えよう」と思われ
てしまう可能性があります。その後で仮説が棄却され製品や機能を開発しないと決め
た場合、顧客をがっかりさせて怒らせてしまうことになりかねません。
スケッチを使う
あなたが「これは顧客が望むものを見つけるための調査であって、製品の方向性を
示すものではありません」と説明し、「今、提示しているのは、今後変更される可能 ...
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and much more.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.