April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
58
3 章 誰と話をすべきか？
3.5.1
顧客の自宅やオフィスを訪問する
Intuit
では顧客の自宅やオフィスを訪問することを、「フォローミーホーム」と呼
んでいます。ユーザーリサーチでは「民族学的インタビュー」「現地視察」と呼ぶこ
とがあります。この方法は、リーンスタートアップの数十年も前から行なわれてきま
した
†
。
顧客を実際の環境で観察することは、顧客開発のなかでもっとも信頼性の高い方法
です。顧客が置かれている状況を、さまざまな観点から知ることができます。騒音レ
ベルや、室内の散らかり具合、プライバシーは守られているか、作業を頻繁に中断さ
せられているか、使っているテクノロジーは時代遅れか最新か、そこにいる間に誰が
顧客と話をしようと訪れたか、など。また、あなたが何かを行なう方法について尋ね
れば、顧客は単に口頭で説明するのではなく、実際にそれをやってみせてもらうこと
ができます。
対面でのインタビューは双方的であり、相手はあなたの表情や身振りを見ることが
できるので、あなたは潜在的なエバンジェリストユーザーである相手との関係を築き
やすくなります。また、インタビューが終わった後で、家庭や職場にいる他の人々
に、フォローアップの質問ができる場合もあります。
しかし現地訪問インタビューは、調整が最も難しい方法でもあります。プライバ
シーの問題のため、オフィスに部外者が入れない場合や、機密保持契約に事前に署名
しなければならないこともあります。消費者向けの製品の場合、家のなかが散らかっ
ているとか、家族がいると気が散るなどの理由から、自宅でのインタビューは敬遠さ ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.