April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
96
4 章 何を学習すべきか？
今度はこの目盛りの両端に入る属性を表現する言葉を、自分で考えてみま
しょう。対象顧客を深く理解するためには、それぞれの目盛りの両端には、
どのような行動や言葉を選択すれば良いでしょうか（図 4-2）。
例えば遅刻や日常の運動習慣についての話題を出す顧客は、目盛りの「時
間重視」寄りにいます。「同僚が手順に従わずに仕事をするのがすごく嫌な
んです」という言葉がでるなら、効率や使いやすさよりもノーサプライズを
優先させる傾向があるとわかります。顧客開発のインタビューを始めたばか
りの人にとって、このツールは大きな助けになります。聞き逃してしまいが
ちな、ふとした発言のなかにその顧客に製品を試したり、購入したりする動
機についての貴重な手がかりが見つかる場合があるのです。
図
4-2
特性尺度
4.4
次のステップ：顧客開発インタビューの実践
4
章は、少々マニアックで理屈っぽかったかもしれません。
5
章からは実践的な説
明に戻ります。
5
章ではインタビューの流れの感覚をつかみ何を準備すべきかを明確
にするため、インタビューの実践方法について詳しく見ていきます。次章を読み終え
れば、オフィスから出てインタビューをする準備が整うはずです。
時間重視
新しいことを 試 そうとする
意思決定する
味覚を気にする
自分で決断する
節約重視
ノーサプライズを好む
指示に従う
健康を気にする
他人の考えを気にする
97
97
4.4 次のステップ：顧客開発インタビューの実践
この章のまとめ
• 顧客開発の 5 つの基本的質問を使って、顧客に話をさせ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.