April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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243
243
A.1 顧客開発インタビュー全般で使える質問
たは高速化や改善などの希望を述べている）か、何も話をしていない状態です。
前回そのタスクをしたときの様子を尋ねるのは、相手の自由な話を促す質問では
ありません。しかし、この時点では、時間や労力、コスト、価値を測定する質問
をしても意味がありません。どの要素が興味深いかまだわからないからです。こ
の質問でもう
1
つ重要なのは、将来の行動ではなく過去の具体的な行動につい
て尋ねている点です。
学べること
あなたが、特定のタイプの情報を探していることを暗示しない限り、顧客は単純
に、そのタスクについてもっとも重要だと考えていることを話します。「誰が」
「何」「なぜ」「いつ」「いかにして」に関して話したり、ポジティブまたはネガ
ティブな感情を伴って話してくれることが多くなります。
—
ノート
————————————————————————————————————
顧客が最初に何を話したかが、会話をどう続けるかの指針になります。
A.1.2
もし魔法の杖を振って［タスクの実行］方法を何でも
変えられるなら、何をしますか？
この質問を使う状況
この質問は、現行の解決策しか選択肢はないと思い込んでいる顧客や、現実また
は認識上の制約によって思考を制限されている顧客が、制約を越えて自由に解決
策を考えるのに役立ちます。
学べること
この質問は、顧客に最大の課題が何かを明確にするよう仕向けます。また顧客が
魔法の杖によって時間短縮や改善を実現しようとしたのか、障壁や官僚主義を取
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.