April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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8
1 章 なぜ顧客開発が必要なのか
のか、学んだことを、機能や製品、新しい会社の構築にどう活かすのかについて、プ
ロダクトマネージャーの役割が減るわけではないのです。
1.4.4
顧客開発はユーザーリサーチではない
ユーザーリサーチの経験が豊富な会社でも、それだけで顧客開発を実践しているこ
とにはなりません。
顧客開発もユーザーリサーチで長いこと親しまれてきた技法を取り入れています
が、使われ方や実施する人、タイミングは異なります。
ユーザーリサーチの担当者が「ユーザーリサーチはユーザーのための仕事」だと言
う通り、多くの会社においてユーザーリサーチは、できればやった方がいいこと、と
考えられています。一方顧客開発は、会社のための仕事であり、顧客に財布を開か
せ、製品やサービスを買ってもらい、持続可能なビジネスを構築するために、会社が
しなければならないことなのです。
1.5
顧客開発はなぜ必要なのか
新しい製品や会社のほとんどは失敗します。その確率は厳しいものです。ベン
チャーキャピタルが投資するスタートアップの
75%
は失敗します
†
。新製品の
40%
か
ら
90%
は陽の目をみることすらありません
‡
。
それでもわたしたちは、自分だけは例外と信じがちです。わたしたちは、製品を作
ることが創造性や直感、知性によって導かれるアートのようなものと考えています。
またしばしば、プロダクトマネージャー、デザイナー、エンジニア、戦略家には優秀
な人と平凡な人がいて、それが製品の成功と失敗のわかれ目になると考えています。
でも、それは違うのです。 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.