April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
187
187
8.1 MVP の概念を適合させる
図
8-1
Balsamiq
のワイヤフレームは実物に近いレイアウトとインタラクションを表現しつつも
完成版ではないことをはっきりと示せる
別のドメインを使う
リアルな画像を表示する必要がある場合は、別のドメイン名やブランド名を使うの
も良いでしょう。偽のドメインは、自社のデザインに誤解されない限りエレガントで
見映えの良いものにしてもかまいません。
Yodlee
と
KISSmetrics
でも、実際の製品
の開発にコミットする前に別のドメインでプロトタイプをテストしていました。
8.1.3
最小限より実用性を優先
既存顧客を持つ企業は、スタートアップとは異なる方法で
MVP
を定義する必要が
あります。
Aetna
では製品開発では「販売可能な最小限の製品」（
minimum sellable
188
8 章 既存顧客がいる場合の顧客開発
product
）という用語を使っていました。
Yammer
では、「実用性」を重視していま
した。顧客に一通りの体験をさせるために、「最小限」の定義をいくらか越えること
があってもかまいません（ときにはそれが必要になる場合もあります）。
スタートアップとは異なる
スタートアップにとって
MVP
とは、顧客に非ニュートラルな反応をしてもらうた
めの最小限の製品です。新しい会社は既存企業とは異なるリスクに直面しています。 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.