April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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224
9 章 継続的な顧客開発
製品の開発プロセスに継続的な顧客開発リサーチを組み込むのに四苦八苦している
企業がたくさんあります。いつ顧客開発を実施すれば良いのか？
そのための時間は
どう捻出するのか？
新規プロジェクトが始まったばかりなら、顧客について学ぶことに時間とリソース
を投じるのを（比較的）簡単に正当化できるでしょうが、顧客開発はその後も製品開
発と同じように継続的反復的に実施していかなければなりません。顧客開発をそのう
ち時間ができたらやろうと考えても「そのとき」は永遠にやってきません。
幸い継続的な顧客開発は、改めて仮説を作る必要も、インタビューに
20
時間も割
く必要もありません。また、計画やスケジュールも必須なわけではありません。
本章では、すでに製品や顧客を持つ企業が日常的なプロセスに顧客開発を組み込む
方法について話します。この手法はスタートアップにも効果的ですが、大企業に比べ
てあてはまらない点もあります（「特定の役割を持つ社内メンバーとの連携」「部門横
断的なコニュニケーションの方法」「顧客開発の有益性の正当化」など）。
次の点についても見ていきます。
•
すでに顧客と話をしている社員から助けを得る方法。
•
顧客主導のインタラクションを活用する方法。
•
顧客から機能を要求されたときの対処方法。
また社員全員が「顧客のニーズは何で会社はそれにどう対応しているか」を理解で
きるようにするため、顧客フィードバックをまとめ、共有する方法についても説明し
ます。この、顧客開発のサイクルを循環させるためのステップは、省略しないように ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.