April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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148
6 章 検証済みの仮説はどのように見えるのか？
あなたの質問に注意を向け、詳細に回答しようとしてくれるのです
†
。相手は架空の
「他の人たち」に同意する場合であれ、しない場合であれ、「これらの人々」と自分の
どこが異なっていて、どこが似ているかを説明しようとします。
まだパターンが見えない？
10
回インタビューをしてもパターンが見えてこない場合はどうすれば良いので
しょうか？
本心で言葉を熱心に語る人と
10
人以上話をしても、その話にパターンを
発見できない状況はあります。おそらく、これはターゲットの幅が広過ぎたのです。
説得力のある話をしていても、それぞれニーズの異なるさまざまな種類の人と話をし
てしまったのです。
話をする人の種類を狭めましょう。「職種」「ライフスタイル」「専門能力」「業界」
などのカテゴリーを
1
つに絞り込むのです。そうすることでパターンが現れやすくな
るため、フラストレーションを感じずに学習を続けやすくなります。ターゲットを狭
め過ぎていないかと不安になる必要はありません。ここでの目標は早く仮説を検証す
ることです。ターゲットを狭めれば狭めるほど、検証が早く行なえるようになります。
6.4.4
何回インタビューをすれば十分か？
前に述べたように、答えは「状況」によります。顧客開発の目的がリスクの軽減で
あることを忘れないようにしましょう。最低限必要なインタビューの数は、次の要因
と反比例します。
•
顧客開発の経験と業界経験。
•
ビジネスモデルの複雑さと当事者間の依存関係の数。
• MVP ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.