April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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8.6 匿名での顧客開発
Invision を使っている。このアプリでは、画像ファイルのドラッグ＆ドロップやクリッ
カブル領域の定義によって、プロトタイプの動作イメージを表現できる（http://www.
invisionapp.com）。Axure もクリッカブルなデモの作成に便利なアプリである（http://
www.axure.com）。
既存の資料をかき集めてプレゼンテーションを作るよりもデモを作成するのは手間
がかかりますが、デモには「大量の
PowerPoint
を見せられて視聴者が退屈したり無
反応になったりする」といった事態を避けやすいメリットがあります。またデモは、
実際に製品を開発する設計者や開発者に、製品コンセプトを説明するための軽量の製
品仕様を提供できます。ストーリーテリング・デモは、顧客開発のなかでも、もっと
も保守的なアプローチですが限界もあります。特定の利用シーンをデモするため、顧
客のフィードバックもデモのその特定のシーンにとらわれてしまい、大きな視点で顧
客の課題や現在の行動をとらえられなくなるのです。またデモを見た顧客は「これで
はわたしの課題は解決されません」とは言いだしにくくなる結果、毒にも薬にもなら
ないフィードバックばかりを口にしようとすることがあるのです。
それでも機能リストやデータシートを見せるアプローチでしか顧客と話をしたこと
のない企業にとっては、ストーリーテリング・デモは顧客開発の新鮮な一歩になるは
ずです。
8.6
匿名での顧客開発
顧客からの反応ではなく、顧客への質問や提示する内容にも注意する必要がありま ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.