April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
16
1 章 なぜ顧客開発が必要なのか
顧客開発についての疑問 対処方法
プロダクトマネージャー、エンジニア、デザイ
ナーは、製品を作ることに集中させるべきでは
ないか？
製品を成功させるためには、その製品が解決し
ようとする課題が何なのかを理解していなく
てはなりません。
丸一日、顧客と話をするのを望まない製品開発
担当者がいたら、
1
日に
30
分〜
1
時間程度だ
け顧客と接触する、といった負担の軽い方法で
顧客開発に関与してもらうのでもかまいませ
ん。
1.8
顧客開発を効果的に実践しよう
2
章以降で顧客開発の実践方法を具体的に説明し、すぐにできる演習か、使える
ツール、テンプレート、質問例、手法を紹介します。行動経済学や社会心理学の研究
成果も紹介します。背景にある理論を知ることで、なぜ顧客開発の効果が有効である
のか理解することができ、技法を活用するうえで役立ちます。
顧客開発を実践するために、市場調査やユーザーリサーチの経験はいりません。顧
客と話をしたことがまったくなくても大丈夫です。柔軟なマインドと仮説を磨き上げ
ようとする意欲があれば十分です。
1.9
次のステップ：さあ、始めよう
顧客開発では仮説の検証がすべてであり、まず仮説の構築から始めます。
2
章では
「解決すべき課題」「顧客は誰か」についての仮説を一緒に構築していきます。
表
1-1
よくある疑問への回答（続き）
17
17
1.9 次のステップ：さあ、始めよう
この章のまとめ
• 顧客開発に 1 時間をかければ、文書作成やコーディングや設計の時間
を 5 〜 10
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.