April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
19
2
章
どこから始めるべきか？
会議や電話、レポートを読むだけで、会ったことのない顧客を理解したつも
りになるかもしれない。だが顧客を深く理解したいのなら、顧客が実際に働
いている場所、遊んでいる場所、住んでいる場所に足を運ぼう。
――ブランドン・コウィッツ、
Google Ventures
リードデザイナー
後で思い出すために書き留めているのではない。書くことで今すぐ記憶しよ
うとしているのだ。
――
Field Notes
（ノートブック）のスローガン
20
2 章 どこから始めるべきか？
顧客開発をどれだけ行なうかは、新しいビジネスアイデアを検証しようとしている
のか、既存の顧客に新製品を売り込もうとしているのか、既存製品に機能を追加しよ
うとしているのかによります。メリットを十分に引き出すためには、顧客開発を始め
るための確固たる土台を作っておくことが必要になります。
この土台を作るために、個人かチームで
3
つの演習をやってみましょう（図
2-1
）。
1
時間もかかりません。
•
仮説を明確化する。
•
課題仮説を明確に記述する。
•
顧客プロフィールをマッピングする。
この
3
つの演習を勧めるのは、チームのメンバーが顧客開発という手法に対して
肯定的であろうと懐疑的であろうと、作業を通じて関与してもらうのが適切なアプ
ローチだからです。 ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.