April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
105
105
5.3 適切なメモの取り方
図
5-1
わたしが使っている顧客インタビューのテンプレート。左側には顧客に良く尋ねる質問を、
右側にはインタビュー時に留意すべきポイントを記載している（わたしはインタビューを電
話で行なうことが多いので、インタビュー中に、相手の答えを直接このテンプレートに書き
込める）
5.3.1
書記役をメンバーに加える
Yammer
では顧客インタビューをするとき、インタビュー担当者をインタビュー
そのものに集中させ、インタビュー技術を向上させるために、専任の書記をメンバー
に加えることがあります（後述する「ペアインタビュー」を参照）。
書記をメンバーに加えると、部門横断的にメンバーを顧客に触れさせることができ
ます。自分でインタビューを実施するのは尻込みしてしまうが、記録くらいなら進ん
で協力したいメンバーもいるでしょう（とはいえ最初から抵抗なく書記として加わっ
てくれたわけではありません。始めの頃はボランティアを誘うため自家製のクッキー
が必要なくらいでした。今ではプロダクトチームの誰もが少なくとも
1
時間は書記
として参加しています）。
わたしのチームはオンラインのテンプレートを使用しています。このテンプレート
には仮説をサポート（棄却）する発言、意外な発言、強い感情を伴った発言などの欄
が設けられています。書記はノートパソコンを持ち込み、テンプレートに直接書き込
むことができるので、複数のメモを一貫性のある形式で作成できます。検索もしやす
名前
日付
現在、 をどのような方法で行な ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.