April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
129
129
5.14 オフィスを飛び出せ、今！
のですが」といったフレーズを加えることで、相手はその後突っ込んだ質
問が来ることを予測できます。「いくらかの」「わずかな」「少々の」「時々」
などの言葉も役に立ちます（詳細については、この章のコラム「「なぜ」
を上手く扱う」を参照してください）。
相手が心を閉ざしているなら、共感を伝えるフレーズが役に立ちます。
「わたしたちにも――という経験があるんですよ」「他の人たちからも――
と聞いています」などは相手を安心させるフレーズです。
5.14
オフィスを飛び出せ、今！
さあ、ここまで読めばインタビューの準備は整ったはずです。本を置いて顧客のと
ころに話をしに行きましょう。
尋ねるべき質問、相手に話をさせる手法、話を続けさせる質問を見てきました。あ
とは行動あるのみです。
6
章を読み始める前に、少なくとも
2
件のインタビューを実
体験してみてください。オフィスを飛び出しましょう！
この章のまとめ
• 同僚を使って模擬インタビューを行なう。
• 2 人組でインタビューを行ない、インタビューを改善し、顧客開発に多
くの人（顧客と直接話をすることに居心地の悪さを感じている人も含
む）を巻き込む。
• インタビューは気軽でパーソナルな調子を心がける。
• 最初の質問の後、相手がスラスラとしゃべってくれず沈黙があっても追
加の質問に移るまで 60 秒は待つ。
• メモを取るときは相手の感情面に注目する。感情の観察に優先度を置く。
130
5 章 オフィスから飛び出せ
• 仮説の妥当性をサポート／棄却するもの、意外なものには何であれ耳を ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.