April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
155
155
6.5 検証済みの仮説はどのように見える？
•
顧客が製品についての特定の変更を要求している背景にある根本的な問題。
わたしはこの情報にもとづいて「顧客の真の課題につながるリクエスト」と「開発
しない機能」を区別しました。さらによかったのは、インタビューで学んだことの要
約を顧客と共有できたことです。これは顧客にとっても大いに役立ちました。顧客開
発のサイクルに顧客を巻き込む（わたしたちが真剣に顧客の懸念について考え課題を
明確化し実装した変更を示す）ことで、顧客との結びつきが深まったのです
†
。
6.5
検証済みの仮説はどのように見える？
いよいよ読者にとって最も関心の高いポイントです。「検証済みの仮説はどのよう
に見えるか？」について話しましょう。
例として、わたしが
KISSmetrics
で顧客からの学びを踏まえて
KISSinsights
とい
う第
2
の製品を開発したケースを紹介します。これには複雑な事情が絡んでいます。
実はこのとき、顧客にインタビューをするまで課題が存在すること自体に気づい
ていなかったのです。わたしは課題仮説の作成から開始したわけではありませんで
した。このときわたしは新製品のアイデアのためではなく、ウェブ解析製品である
KISSmetrics
についての顧客開発インタビューを行なっていたのです。しかし、パ
ターンとして浮かび上がってきた新たな課題が無視できないものだったので、それが
KISSinsights
を開発するきっかけになったのです。
わざと曖昧な表現で、ウェブサイトの測定にどのようなツールを使っているか尋ね ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.