April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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121
121
5.9 「欲しい物リスト」は避ける
インタビュアー：何であれ、開発したものが本当にあなたの課題を解決する
のか確認させてください。もし今、これまでよりも速く走る馬を持っていた
ら、どんなことが便利になりますか？
顧客：今よりも速く、職場に到着できるようになります！
5.9.2
魔法の杖の質問
顧客が求めるものは、「すでに知っていること」の制約を受けているため、多くの
場合、最善のソリューションではありません。また自分が完全には理解していないア
イデアについて話すのは恥ずかしいと感じていることもあります。このため顧客は制
限された視点しか持てません。こういう顧客の心を開くのに役立つのが「魔法の杖の
質問」です。
もし、魔法の杖を振って［課題の領域］について何でも変えられるとした
ら、どのようなことが起こると思いますか？
それが可能かどうかは気にし
ないで！
この質問にはおどけた響きがありますが、それは意図的なものです。大人同士の会
話では使われない「魔法の杖」という言葉を用いることで、相手を笑顔にし、肩の力
を抜いてもらうのです。魔法の杖には法律の規制も会社の組織図も技術的な制約も関
係ありません。杖を振れば、なんでも叶うのです。消費者は魔法の杖を持つことで、
人間の根本的な制約を乗り越えることができます。おとぎ話の妖精のように、時間や
お金の制約を考える必要がなくなるのです。
魔法の杖の質問によって解放された相手は、大規模で複雑な課題について話ができ
ます。相手が実現不可能であることを前提にして話していたことが、実は実現可能で ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.