April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
185
185
8.1 MVP の概念を適合させる
8.1
MVP
の概念を適合させる
小規模なスタートアップでなら効果的なことも大企業では機能しないことがあり
ます。スタートアップに関するブログを読んでいて
TripAdvisor
の
CMO
バーバラ・
メッシングが用いている手法を知った人もいるでしょう。メッシングは旅行パッケー
ジへの消費者の関心を評価する際に
TripAdvisor
のサイトに広告バナーを投稿しま
す。サイトの訪問者があまりそのバナーをクリックしなければ、この旅行パッケー
ジを推進する価値はないと見なします。広告バナーがクリックされた場合は「
404
」
（
Not Found
）エラーを表示させます。広告バナーをクリックする人が十分に多けれ
ば、その旅行パッケージを実際に商品化します
†
。これは、顧客の需要を評価するた
めの効果的かつ低コストの方法です。でも自社のサイトでこれと同じようなことはし
たくないと感じるのはあなただけではありません。
8.1.1
欠陥のあるものを提示しない
実際には機能しない仕様を追加すると製品やウェブサイトが使いにくくなり、ユー
ザーに与える価値も低下します。製品の信頼性を評価する顧客は、切れたリンクや行
き止まりがあれば「この製品の他の部分も信頼できるわけがない」と考えるでしょう。
数年前、わたしは自分がデザイン変更を助言した金融サービス向けアプリケーショ
ンを対象にしてユーザービリティテストを行なっていました。被験者の反応は期待に
反してサッパリで、その理由もわかりませんでした。ある被験者はサイトを見るなり ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.