April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
57
57
3.5 どのようにインタビューを実施すべきか？
ただし
Twitter
のフォロワーが多かったり、人気のブログを持っていたり、大勢
の既存顧客がいる場合などは、十分なトラフィックを獲得しやすくなります。ラン
ディングページは自ら開発することも、
LaunchRock
のようなホスティングサービ
ス（
Twitter
経由でのサイトの
PR
にも役立ちます）を使って開発することもできま
す（
http://www.launchrock.com
）。ランディングページには「簡単なアンケートの
実施」と「その後のフォローアップとインタビューのための連絡先情報の獲得」を、
簡単に組み合わせられるメリットがあります（図
3-6
）。
図
3-6
簡易アンケートは、回答率を低下させることなく、潜在的顧客を選り分けるのに役立つ。フォ
ローアップのために、メールアドレスを獲得するのを忘れないように
†
3.5
どのようにインタビューを実施すべきか？
顧客開発インタビューはあなたと顧客にとって都合の良い、便利な方法でやるのが
合理的です。次に挙げるアプローチにはそれぞれ長所と短所がありますが、どれを選
んだ場合でも、スケジュール調整に時間がかかり過ぎたり、インタビューを延期した
り、再スケジュールすることが頻繁に生じるようであれば、あなたに適しているとは
言えません。これらの方法のメリットとデメリットを見ていきましょう。
†
SurveyMonkey
や
Wufoo
の（わたしは個人的に
Wufoo
の方が好み）無料ツールを使えば、ランディング
ページなしでアンケートのみを作成することも可能です。ただしアンケート単独では、ランディングページ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.