April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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163
163
7.2 MVP の種類
る起業家の間違いは、「
OK
、まず最終的な製品をどうするか決めて、次に、すぐに
MVP
を出荷するためにどの機能をカットできるか検討しよう」というものです。こ
のようなマインドセット（顧客と初めて接触する前から、最終的な製品がどんなもの
になるかを描いている状態）は、正しいものではありません。
さらにこのアプローチは、最大のリスクが製品の機能にあると想定しているところ
が問題です。多くの企業にとって最大のリスクは、製品機能よりも、「流通」「適切な
価格設定」「経営資源やパートナーと協力する能力」などにあります。
MVP
が答え
られるもっとも重要な質問には、次のようなものがあります。
•
ターゲット顧客の目の前に、この製品を差し出すことができるか？
•
顧客は、この製品が約束する価値のために進んで支払いをするか？
•
顧客は製品から得た価値をどのように測定しているか？
•
顧客価値と顧客の支払能力には、どのような価格設定モデルが適切か？
どの質問に最初に回答するのかを考えることが、あなたにとってもっとも関連性の
高い
MVP
を作る役に立ちます。
7.2
MVP
の種類
MVP
に何が含まれるべきかについては、厳密な定義はありません（少なくとも
「機能をいくつ含めるべきか」や「どのような種類のテクノロジーを使うべきか」と
いう点において）。
MVP
とは、最大の想定を検証し、リスクを最小化する手段であり、会社や製品に
よって異なるものです。ときには（この章の後半で説明するように）実際の製品では
ない場合もあります。 ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.