April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
183
8
章
既存顧客がいる場合の顧客開発
医療業界では、
18
ヵ月に及ぶ長い販売サイクルで物事が進む。医師には絶
対にミスが許されない。そして自分自身の希望さえ明確に表現できない。医
師と一緒にイテレーションをする場合は、要求される完璧さに応えなくては
ならない。
――ヘンリー・ウェイ、
Aetna
クリニカル・イノベーション
シニアメディカルディレクター
持続可能な唯一の競争優位は、競合よりも早く学ぶことだろう。
――アリエ・デゲス、シェルオイル戦略計画グループ元責任者
184
8 章 既存顧客がいる場合の顧客開発
大企業で既存顧客を相手にしている読者なら次のように考えているでしょう。「こ
の本で書かれているような手法は自分には使えない。推測にもとづいた情報を顧客に
話すわけにはいかない。うっかり新しいアイデアの話なんかしたら、そのアイデアが
製品の方向性だと見なされてしまう。製品を明日にでも買いたいと言いだすかもしれ
ないし、新たな方向性を気に入らなければ怒り出すかもしれない。いくつも質問をす
ることで、貴重な顧客の時間を潰すことなんてできない。相手に見せるものが何もな
い状態ならなおさらとんでもない」。
それはその通りで、大企業ではスタートアップと同じようには顧客開発を実践でき
ません。
GE
や
Microsoft
、
Aetna ...
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and much more.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.