April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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154
6 章 検証済みの仮説はどのように見えるのか？
6.4.5
インタビューを十分に実施すると相手の発言に驚かなくなる
インタビューを十分に行なったかどうかの判断基準は、相手の話に驚かなくなった
か否かです。相手の話に驚かなくなる頃には、顧客に共通する「課題」「動機」「不
満」「ステークホルダー」について十分なインサイトを得たと確信できるはずです。
わたしの場合は通常
15
〜
20
回のインタビューをすると、課題とソリューション
にポテンシャルがあるかどうかを確信できるようになります。この分量をこなすのに
要する時間は、インタビュー相手の確保、質問の準備、メモの作成と要約の作業で、
おおよそ
2
週間を要します。かなりの作業量だと思えるかもしれませんが、製品の
不要な機能の開発を
1
つ省くことができると考えれば十分に見合います。
この作業は、
MVP
の開発と並行して行なうことが可能です。
わたしが最近関わった顧客開発プロジェクトに、「顧客が
Yammer
をどのように理
解しているか」と「顧客がこのツールを使って成果をどのように測定しているか」の
検証に取り組んだものがありました。
わたしたちは、多くのユーザーが上司に
Yammer
の使用状況やその成果を報告し
ていることを知っていました（従業員は誰でもトップダウンの許可なしに
Yammer
を用いて社内用の
SNS
を無料で開始できます。その結果、
Yammer
を支持してくれ
るユーザーである従業員が、その価値を知らない幹部に向けて社内的な売り込みを
頻繁に行なってくれるのです）。ユーザーは、既存の社内レポートツールが不満でし ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.