April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
178
7 章 実用最小限の製品をどのように開発すべきか？
•
大規模、複雑、高価な製品が支配的である市場に参入しようとしているとき。
•
自社製品によって顧客に最大の価値を与えるにはどうすれば良いかを検証す
るとき。
7.8
他社製品
MVP
他社製品
MVP
とは、アイデアの検証のために、既存の製品やサービスの一部を使
用することを指します。顧客にソリューションを提供する際に、競合他社のツールや
インフラストラクチャを手作業で使用するという、オズの魔法使い
MVP
の変化形に
なることもあります。迅速にソリューションを開発するために、既存の
API
やフレー
ムワークを使用することもあります。
他社製品
MVP
の最大の特徴は、迅速な学習とアイデア検証の手段として、すでに
課題を解決している競合他社の製品やサービスを使う点です。
たとえば、タクシー業界の課題のいくつかを解決したい場合、自分で
UberX
のド
ライバーとしてサインアップしてみるのです。そうすることで、あなたは競合他社の
ために時間を費やすだけではなく、その売上に貢献することもできます！その代わり
に、短期間でサービスのどの側面が重要なのかを学ぶことができ、差別化の機会を見
つけるために顧客と話をすることもできます。既存製品のマーケティングやインフラ
に頼ることで、学習コストを大幅に削減できます。
7.8.1
ケーススタディ：
Bing Offers
「午後
4
時。店内には客はほとんどいません。『マーチャント』としてサイトに登録
している店主は、この時間を無駄にすまいと電話を取りだし、 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.