April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
208
8 章 既存顧客がいる場合の顧客開発
かったら二度と幹部たちに会うことはできなかったでしょう。これらの調査のインサ
イトからまったく新たな製品が生み出されることになったのです。
複数のユーザーから、「設定にものすごく時間がかかるから、請求書の自動引き落
とし用の口座は前の銀行のものをそのまま使っている」という課題を聞いたとき、請
求書支払い用の口座を自動的に切り替えられるツールを作れば、消費者と銀行のどち
らにとっても大きなメリットになるのは明らかでした。このインサイトが、
Yodlee
BillPay Account Accelerator
の誕生につながりました（
rhttp://corporate.yodlee.
com/solutions-payments-suite-yodleebillpay.html
）。ちなみにわたしはこの製品の共
同特許権者の
1
人ですが、このやたらに長い製品名を考えたのはわたしではありま
せんよ。
8.7
製品の使い方を示してもらう
匿名での顧客開発は、新たな分野や顧客セグメントを探索する際には驚くほど効果
がありますが、成熟した大企業では、まったく新たに製品開発や新市場開拓に挑戦す
るケースはそう多くありません。むしろ既存顧客からの売り上げを増やすために既存
製品の価値を高めることの方が大事です。無名のスタートアップと異なり、既存機能
があり既存顧客との関係がある中で改善に取り組まなければならないのです。
既存顧客は、新機能やバグレポートを要求し、製品への不満を言ったり、賞賛した ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.