April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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A.1 顧客開発インタビュー全般で使える質問
解決されていない課題があるかもしれない
ある目的のために使い始めた製品やサービスが、別の目的のためにも便利そうだと
気づくことはよくあります。このため、顧客は製品の新たな価値にすっかり満足して
いながら、未解決の課題は残っている状況が生じることがあります。この場合には、
次のようなフォローアップの質問が効果的です。
当初は実現できると期待していたが、［ツール名］では実現できなかったこ
とは何かありますか？
A.1.5
どのくらいの頻度で＿＿＿＿＿＿を行ないますか？
たとえば先月は何回行ないましたか？
この質問を使う状況
わたしは通常、顧客がタスクやルーチンに関する課題の解決のために製品／機能
に興味を示したときにこの質問をします。「どれくらい」という、くだけたスタ
イルで尋ねることで、身構えず率直に答えやすくなります。人は、出来事の発生
頻度を把握するのが上手ではありません。そのため、過去の一定の期間をこちら
から指定することで、正確な答えを引き出しやすくなります（この期間はあまり
長くしてはいけません。この例ではわたしは
1
ヵ月間の期間を用いています）。
頻度の枠組みで質問をすることで、顧客は、社会的にはあまり好ましいと思われ
ていない行動や、答えるのが恥ずかしいことについても話しやすくなります
†
。
学べること
ある状況の発生頻度をはっきりと尋ねることで、それが解決のための投資に値す
る重要な問題であるかどうかを判断しやすくなります。またこの質問は、優先
度についても暗黙に尋ねています。 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.