April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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10
1 章 なぜ顧客開発が必要なのか
スマートフォンから操作可能な学習型ロボットを開発する Romotive に
とっては、ロボットが動作する実際の環境を理解することが重要でした。
「わたしたちのロボットはカーペット床でも金属床でも暖炉の上でも、自由
に動いたり止まったりできることが必要でした。子供に乱暴に扱われて、床
に落とされてしまうかもしれません。ロボットがどのような環境で使われる
かを考え抜くことで、ハードウェア仕様を決めたのです」（マーケティング
担当者、チャールズ・リュウ）。
1.6
成功確率を高めるには？
成功確率を高めるためには、製品開発を体系的で再現性のあるやり方で進めること
です。顧客開発も、会社の規模や成熟度、業界にかかわりなく使える、成功確率を高
めるツールの一つです。
製品開発と並行して顧客開発を実践することで、学習とリスク削減の効果を最大限
に高めることができます。
『リーン・スタートアップ』を読んだ人ならご存知の通り、図
1-2
の左側の図は、
「構築−計測−学習」のフィードバックループです。このループは組織が、仮説検証
の結果と、顧客からの学びにもとづいて、学習と適応をいかに継続的に行なっていく
べきかを示したものです。右側の「
Think-Make-Check
」サイクルの図は、
LUXr
の
最高経営責任者（
CEO
）ジャニス・フレイザーが作ったものを少しだけ改変したも
のです。
11
11
1.6 成功確率を高めるには？
図
1-2
『リーン・スタートアップ』でエリック・リースが描いた「構築−計測−学習」のフィード ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.