April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
206
8 章 既存顧客がいる場合の顧客開発
8.6.1
新たなアイデンティティを身にまとう
ターゲット顧客にバイアスが生ずるのが必至の場合、あなたの会社か顧客のどちら
かを「他の誰か」と置き換えなければなりません。
Microsoft
は
Hotmail.com
（現
Outlook.com
）の全面改修の時にこのバイアス問題
に直面しました。
Hotmail
はかつて無料メールアドレスの先駆者として広く普及して
いましたが「時代遅れ」「デザインが良くない」「使うのが恥ずかしい」という印象が
定着していました
†
。また、職場で
Outlook
を電子メールクライアントとして使う人
が多いため、慣れ親しんだルックアンドフィールを変えることへの大きな抵抗もあり
ました。このように普及した
Hotmail
や
Microsoft
の人間として見込み客にアプロー
チをしても、客観的なフィードバックを得る可能性は低いと考えられました。そこで
Microsoft
のユーザーリサーチ担当者は顧客との会話やプロトタイプから
Microsoft
の痕跡を消し去ることにしました。市場調査会社に依頼してターゲット顧客としての
基準を満たす調査対象者を米国内の各都市から募集し、これらの人々に「自分たちは
電子メール利用の改善に取り組んでいる会社の人間である」と説明し、現在どのよう
にメールを読み、作成し、選別し、送信しているかなどを尋ねたのです。
所属する会社を明らかにしないまま顧客開発を簡単に実施する方法があります。別
のドメイン名を使うことです。「
@
（もっともらしいドメイン名） ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.