April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
91
91
4.3 何を聞くべきか
リソースが限られている
顧客は、職場や家庭の環境による制約を受けています。寮やアパートに住んでいた
り、パーティションで仕切られたオフィスで働いていたりする人は、物理的空間に変
化を加えなければ使えないソリューションは利用できません。抱っこや手つなぎが必
要な幼児を持つ親であれば、両手を使ったり集中が必要だったりするソリューション
の恩恵は受けられません。プロダクトデザイナーのアン・ハルサールは「息子が生後
3
週間になるまで片手で使えないコンピュータには触れなかったので
iPad
ミニがメ
インのコンピュータになりました」と述べています
†
。
こうした環境的な制限も、永続的に続くものは多くありません。たとえば「ノイ
ズ」「悪天候」「混雑した物理的スペース」「不安定なインターネットアクセス」「
A
地
点から
B
地点までの距離」などを思い浮かべればわかるでしょう。しかし、それだけ
では大した量でなくても、顧客の行動を抑制するに十分な摩擦を生じさせるものです。
ほとんどの顧客には、なんらかリソースの制約があります。重要なのはどのリソー
スが不足しているのかを理解することです。忙しく働いている育児中の親が、お金の
節約よりも時間のかかる行動を選ぶ可能性は高くありませんが、大学生なら時間はか
かっても安くつく選択肢を取るでしょう。
KISSmetrics
では初期の顧客のほとんどは
エンジニアリングのリソースが足りなかったので、エンジニアでなくても使えて短時
間で済むインストールや設定プロセスを好んでいました。 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.