April 2015
Beginner to intermediate
296 pages
6h 18m
Japanese
Content preview from リーン顧客開発 ―「売れないリスク」を極小化する技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
158
6 章 検証済みの仮説はどのように見えるのか？
他に顧客が強い感情を抱いているものは何か？
調査のための質問を作るのを嫌がっている。開発者に助けを求めるのを嫌がって
いる。何から着手すれば良いかわからず困惑している。
これによってわたしたちはきわめて短期間に、
MVP
開発に投資するために十分な
根拠を得ました。その
MVP
は外観も良くなく、ハードコーディングされていて、
KISSmetrics
サイト上でしか動作しないものでしたが、それを見た既存顧客はすぐ
「自社サイトでこの調査機能を使いたいのだがどうすればいい？」かを電子メールで
わたしたちに尋ねてきました。
こうして脱線と思えたものが、まったく新しい
KISSinsights
という製品の誕生に
つながったのです。
KISSinsights
では静的／汎用的なフィードバックタブではなく、
一定時間、当該のウェブページに滞在したユーザーだけに関連性の高い調査質問を
ポップアップ表示するように設定できます。さらに調査用の質問テンプレートを提供
しているので、ユーザーは自分で質問をすべて作らなくても調査を行なえます。
この種の調査の回答率は通常
1
〜
2%
ですが、
KISSinsights
では
10
〜
40%
にもな
り、その回答も非常に明確で、すぐ対応が可能になる内容でした。顧客の
1
社であ
る
OfficeDrop
は
KISSinsights
を使って問題点を特定したことで、サインアップの
顧客転換率を
40%
も増加させることに成功したのです
†
。
2012
年
KISSinsights
は別
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.