August 2018
Beginner
202 pages
8h 51m
English
The following are some goals that involve comparing design options:
This is a typical goal for a qualitative usability study: "Here are two versions; which do you prefer? And why?" We recommend going into this type of study with an open mind. Study sponsors, launching a comparative study with a clear preference, might end up being disappointed by the results. The users might not validate their choices, or the results might be inconclusive when there is no clear winner. ...
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