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Remote Usability Testing
book

Remote Usability Testing

by Inge De Bleecker, Rebecca Okoroji
August 2018
Beginner
202 pages
8h 51m
English
Packt Publishing
Content preview from Remote Usability Testing

Comparing design options

The following are some goals that involve comparing design options:

  • "We are rebranding our mobile app, and would like to get the users' preference between the different design options."
  • "We have three design alternatives and we want to ask our users which design they prefer, and where the usability is the best."

This is a typical goal for a qualitative usability study: "Here are two versions; which do you prefer? And why?" We recommend going into this type of study with an open mind. Study sponsors, launching a comparative study with a clear preference, might end up being disappointed by the results. The users might not validate their choices, or the results might be inconclusive when there is no clear winner. ...

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Publisher Resources

ISBN: 9781788999045