August 2018
Beginner
202 pages
8h 51m
English
Coworkers are one of the most easily accessible and cheapest groups of participants. If coworkers are co-located, in-person testing may be an option. Yet, many companies have geographically distributed offices, and reaching folks across the company thus requires the use of remote methodologies.
The main disadvantage of recruiting coworkers is the higher likelihood that they are biased; they may have worked on the product themselves, they may know someone who does, or they may already have heard good or bad feedback about the product from others. This may influence their own feedback on the product. To find the least biased coworkers, supporting departments, such as accounting and operations, are often targeted.
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