August 2018
Beginner
202 pages
8h 51m
English
The moderator's goal is to put the participant at ease and to get insights from participants. The tone that the moderator uses is an important factor in building this relationship. Imagine a study for an internal financial application used by fund managers. If we can describe fund managers in a general way, they are fast-paced adults with a head for numbers. Now, think about a study for an app that helps high school students explore career choices. Clearly, bonding with a high school student participant will require a less formal approach, as compared to the fund manager, and tasks should be set in the appropriate context.
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