August 2018
Beginner
202 pages
8h 51m
English
If the unmoderated option has been chosen, then a further decision to make is whether to run it as a video-based or a survey-based study. Video-based studies are especially useful when it is necessary to see what the participants are doing, or when self-reporting their actions might prove cumbersome, such as in studies focused on path analysis.
If the product under testing involves watching movies (such as a movie streaming service, for example), the UX researcher should inform the stakeholders that due to DRM rights, the recording software will often not show the movie in the video being recorded. We have encountered customers that were not very understanding of this legal requirement, so it is prudent ...
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