August 2018
Beginner
202 pages
8h 51m
English
In a remote unmoderated setting, the script is the main (and often only) way to provide information to the study participant. The script must be comprehensive, coherent, informative, and easy to understand, yet it should also be as concise as possible. Maintaining this balance can be challenging.
The saying "garbage in, garbage out" applies here; if the question is poorly formulated, the answers will be subpar. To get great insights, great questions are a necessity.
Read now
Unlock full access